Recently, Local Community Board has been partnering with Rick A Anderson Gallery to revamp their framing business and give it a look that will set it apart from the gallery. Using the "R" from Rick A Anderson Gallery was an idea we had to vaguely relate the two for those who know the Anderson name in Omaha. Edie, the frame shop consultant has been framing for over 30 years so the business speaks for itself,we're just helping with a little marketing to get the name out there.
The Custom Framing at R Frame Shop includes various types of art protection and collectible preservations. Edie says, "you name it, I've framed it!" We knew that Edie was the star of the show so we set her up with her own blog to make her famous. Learn more about her blog and what she can do by visiting R Frame Shop. I think you'll get a kick out of it, she's a pretty good writer!
Facebook was another way we set the shop up to receive more appraise and attention in their framing business. Facebook can be an inexpensive way for a lot of business owners to target market. With a Facebook campaign you can choose how much you want to spend and who you want to specifically target from the Facebook users in the area. Omaha, being a bigger city is full of opportunity with lots of Facebook users.
Other campaigns we have utilized are designing a postcard and choosing local mail routes to send them on. Vistaprint was our first choice with printing but after a little trouble with getting the image aligned correct we decided to make sure they came out right with a local vendor. I'm not saying Vistaprint isn't a good option but for this project in particular we wanted it done with an experienced printer to show off our images. Here is the design we ended up with:
The Custom Framing at R Frame Shop includes various types of art protection and collectible preservations. Edie says, "you name it, I've framed it!" We knew that Edie was the star of the show so we set her up with her own blog to make her famous. Learn more about her blog and what she can do by visiting R Frame Shop. I think you'll get a kick out of it, she's a pretty good writer!
Facebook was another way we set the shop up to receive more appraise and attention in their framing business. Facebook can be an inexpensive way for a lot of business owners to target market. With a Facebook campaign you can choose how much you want to spend and who you want to specifically target from the Facebook users in the area. Omaha, being a bigger city is full of opportunity with lots of Facebook users.
Other campaigns we have utilized are designing a postcard and choosing local mail routes to send them on. Vistaprint was our first choice with printing but after a little trouble with getting the image aligned correct we decided to make sure they came out right with a local vendor. I'm not saying Vistaprint isn't a good option but for this project in particular we wanted it done with an experienced printer to show off our images. Here is the design we ended up with:
I can definitely say that working with Rick A Anderson Gallery has been a great experience so far and Local Community Board is excited to see what else is to come with their brand awareness project while working with evidence-based healing art.