account-based marketing — marketing to individual, key accounts as markets of one (Wikipedia)

affiliate marketing — paying affiliates to send traffic/customers to your website/business (Affiliate Scout)

agile marketing — using agile development methodologies in the marketing department (a manifesto)

algorithmic marketing — using software algorithms to execute (semi-)automated marketing (computational)

ambush marketing — piggybacking marketing on a major event without paying for sponsorship (WSJ article)

analytical marketing — quantitative methods and models of marketing (Carnegie Mellon program)

article marketing — writing articles (online and offline) to promote one’s business (Wikipedia)

B2B (business) marketing — marketing to other businesses (B2B Magazine)

B2C (consumer) marketing — marketing to consumers (B2C Marketing Insider)

B2P (person) marketing — marketing to persons, in business and life (New Marketing Labs post)

behavioral marketing — targeting advertising/offers based on user behavior (ClickZ column)

blackhat marketing — primarily in SEO, unethically fooling the search engines to game rank (About.com)

brand marketing — developing your brand, often contrasted to direct marketing (Best Brands 2010)

buzz marketing — getting people to talk about your stuff, similar to viral (Mark Hughes book)

call center marketing — outbound telemarketing and handling of inbound prospect/customer calls

campus marketing — marketing to (and often by) college students, campus ambassadors (Boston Globe)

catalog marketing — marketing through printed catalogs delivered in the mail (DIRECT article)

cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit (Alden Keene)

celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials (BSI post)

channel marketing — marketing promotions through wholesalers, distributers, resellers (definition)

closed loop marketing — measuring ROI from lifecycle of marketing to sales (Closed Loop Marketing blog)

cloud marketing — using software-as-a-service (SaaS) applications for marketing (CloudMarketing.org)

cooperative marketing — companies co-marketing a jointly developed product, service or brand (Wikipedia)

communal marketing — engaging the public in the development of a marketing campaign (Wikipedia)

community marketing — marketing by building an online community (Jeremiah Owyang’s blog)

computational marketing — the marketing equivalent of computational finance (my post)

content marketing — producing useful or entertaining content for your audience (Chris Brogan’s post)

contextual marketing — delivering relevant, optimal messages/offers, esp. online (HBS article)

controversial marketing — generating attention through controversy or conflict (Michael Gray’s post)

conversational marketing — actively engaging with consumers in two-way conversations (Nokia preso)

conversion (rate) marketing — optimizing conversion rate in online marketing and sales (ion’s blog)

conversion content marketing — a hybrid of content marketing and conversion marketing (SEL article)

corporate marketing — company-wide marketing and standards, esp. in multi-product firms (Forrester report)

cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc. (Wikipedia)

culture marketing — branded content, the intersection of culture and marketing (Chief Marketer article)

data (web) marketing — using data as a marketing channel, esp. with the semantic web (my post)

database marketing — using databases, such as CRM systems, to drive marketing programs (The Book)

data-driven marketing — use data, especially analytics, to direct marketing decisions (Kellogg program)

digital marketing — marketing through digital channels, primarily the Internet (AdAge Digital)

direct marketing — marketing directly to audience, often without TV, radio, or print ads (DMA)

direct response marketing — direct marketing expressly designed to solicit a response (Wikipedia)

disruptive marketing — applying disruptive innovation in marketing to create new markets (Digital Tonto post)

diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing (TransCity)

door-to-door marketing — salespeople walking to houses, knocking on doors (MSNBC story)

drip marketing — sending pre-planned messages to prospects/customers on a schedule (Inside CRM article)

email marketing — emailing prospects/customers, either by list rental or express permission (Email Insider)

entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style (MIT course)

ethical marketing — marketing ethicsfor being socially/morally responsible (Wikipedia)

event marketing — running events such as trade shows, conferences, seminars, festivals (Event Marketer)

expeditionary marketing — forging new markets before competitors (HBR article)

experiential marketing — enabling sensory interactions with brands (Experiential Marketing Forum)

Facebook marketing — marketing on and through Facebook (SEOmoz Ultimate Guide)

field marketing — people selling and promoting in person, “in the field” (The Handbook)

geomarketing — geo-targeting for marketing tactics such as price, promotion (Geomarketing in Practice)

global marketing — marketing of products/firms worldwide, global strategy and structure (Forbes article)

green marketing — explicit promotion of products that are environmentally friendly (Green Marketing book)

guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial (Jay Conrad Levison)

horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing

inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls (HubSpot)

industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers (Wikipedia)

influence(r) marketing — focus on convincing a few influential people in a market (Influencer Marketing book)

informational marketing — providing useful/educational material to nurture audience, like content marketing

in-game marketing — in-game advertising, also known as advergaming, and in-game promotions (Wikipedia)

in-store marketing — promotions based at a retailer’s location (In-Store Marketing Institute)

integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles (ClickZ)

interactive marketing — interactions between marketers and prospects, mostly online (Forrester blog)

Internet marketing — synonymous with online marketing and web marketing (Wikipedia)

internal marketing — marketing to one’s own employees to synchronize customer experiences (Wikipedia)

international marketing — marketing overseas/across national borders, same as global marketing (Wikipedia)

keyword marketing — researching and optimizing keywords in search marketing (WordStream blog)

left-brain marketing — roughly synonymous with analytical marketing (Left Brain Marketing blog)

local marketing — ad targeting and promotions to support brick-and-mortar stores (WilsonWeb)

Long Tail marketing — marketing to many niche segments that aggregate to a huge audience (Wikipedia)

loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs (Wikipedia)

mobile marketing — marketing delivered via mobile devices such as (smart)phones (Mobile Marketer)

multichannel marketing — using multiple channels to reach customers (Multichannel Marketing Metrics)

multicultural marketing — pursuing ethnic audiences with products, advertising, experiences (The Book)

multi-level marketing — marketing by recruiting others, who recruit more; e.g., pyramid scheme (Wikipedia)

neuromarketing — the intersection of brain/cognitive science and marketing (Neuromarketing blog)

new media marketing — essentially synonymous with online marketing, fading term (Wikipedia)

newsletter marketing — delivering regular newsletters to target audience via email or print (DIRECT article)

niche marketing — targeting very specific audience segments (Entrepreneur article)

non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing (Inc. article)

offline marketing — all marketing that doesn’t happen online, traditional marketing (MarketingSherpa)

one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize (book)

online marketing — marketing online, same as Internet or web marketing (Online Marketing Summit)

outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound (BridgeGroup)

outdoor marketing — examples: door hangers, car advertising, billboards, balloons (eHow article)

out-of-home marketing — marketing to people in public places, e.g., outdoor marketing (Wikipedia)

performance marketing — marketing driven by performance metrics and ROI (Performance Insider)

permission marketing — inspiring your audience to want to hear from you (Seth Godin’s book)

personalized marketing — like one-to-one marketing, including product customization (Wikipedia)

persuasion marketing — derived from “persuasion architecture” for effective web marketing (the Eisenbergs)

point-of-sale marketing — advertising to customers at point of a purchase in a store (eHow article)

post-click marketing — user experience after an ad/email click, e.g., landing pages (ion’s blog)

PPC marketing — pay-per-click marketing on search engines, ad networks, social sites (PPC Hero)

product marketing — marketing around a particular product, versus corporate marketing (Wikipedia)

promotional marketing — broadly speaking, almost any kind of marketing to attract customers (PROMO)

proximity marketing — localized wireless distribution of advertising associated with a place (Wikipedia)

pull marketing — pushing messages to prospects, synonymous with inbound marketing (The Power of Pull)

push marketing — prospects pull messages from you, synonymous with outbound marketing (Wikipedia)

real-time marketing — accelerating marketing in the age of speed (David Meerman Scott book)

referral marketing — encouraging/incentivizing existing customers to refer new customers (Wikipedia)

relationship marketing — emphasis on building long-term relationships with customers (Regis McKenna)

remarketing — modern meaning: behaviorally-targeted advertising (Google Ad Innovations)

reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign (Wikipedia)

scientific marketing — application of analytical testing/statistical methods in marketing (Scientific Advertising)

search (engine) marketing — organic and paid promotion via Google, Bing, etc. (Search Engine Land)

self marketing — marketing yourself, also known as personal branding (U.S. News article)

services marketing — approaches for selling services instead of products (Delivering Quality Service)
shadow marketing — unexpected marketing outside the control of the marketing department (my post)

shopper marketing — understanding how consumer shop across channels and formats (Wikipedia)

social marketing — changing people’s behaviors for the better, not social media marketing (Squidoo)

social media marketing — interacting with prospects in social media channels (Social Media Insider)

sports marketing — use of sporting events, teams, and athletes to promote products (Wikipedia)

stealth marketing — ways of marketing surreptitiously to people, undercover marketing (HBR article)

street marketing — unconventional marketing in public places meant to engage prospects (Wikipedia)

technical marketing — marketing with technical depth to a technical audience (great post)

telemarketing — calling people on the phone with a pitch, usually uninvited (Wikipedia)

test-driven marketing — systematically and iteratively testing marketing ideas (Test-Driven Marketing)

time marketing — research on when to release and promote products in the market (Wikipedia)

trade show marketing — subset of event marketing, exhibiting and promoting at trade shows (TSNN)

traditional marketing — pre-Internet marketing methods and channels (MarketingProfs)

undercover marketing — when consumers don’t know they’re being steathily marketed to (Wikipedia)

user-generated marketing — marketing created by consumers, communal marketing (Disney campaign)

vertical marketing — packaging a solution differently for different industries (Wikipedia)

video marketing — incorporating videos in online marketing, leveraging YouTube (Pixability)

viral marketing — tapping into existing social networks to spread a marketing idea (Wikipedia)

web marketing — marketing on the web, synonymous with online marketing (Web Marketing Today)

word-of-mouth marketing — when happy customers spread your marketing message (WOMMA)

youth marketing — targeting young audiences, often using emerging channels (Wikipedia)